.Manly Bands is a direct-to-consumer seller of males's bands. The firm introduced in 2016 after John Ruggiero, the co-founder with his partner Michelle, could not find an appropriate wedding event band.This is actually Ruggiero's 2nd appeal on the podcast. In April 2021, our experts covered the business's beginning, distinct ring materials, and more. Ever since, Manly Bands has actually acquired its supplier. The manufacturing of rings coming from, say, Jack Daniel's whiskey gun barrels or even Fender guitar strings generates powerful video, claims Ruggiero, best for storytelling on social networks and in other places.The whole sound of our talk is actually inserted listed below. The transcript is actually revised for size and quality.Eric Bandholz: Provide our company a run-through of what you do.John Ruggiero: My better half, Michelle, as well as I started an online ring business called Manly Bands in 2016 to resolve a trouble of wedding bands for men. Our experts were actually merely married. I possess huge fingers as well as couldn't find a band that I ased if that was certainly not overpriced. My alternatives were purchasing coming from a brochure or having one thing custom-made.I found yourself purchasing coming from an internet site. The band showed up in a flat mailer, with no box or customer support. It was actually an unpleasant adventure by today's ecommerce requirements.Our team got gotten married to, moved to Florida, and needed a project. We told our own selves, "Our experts're each business owners. Why do not our experts make our very own service?" Our company went over the types of concerns our company would certainly viewed and also exactly how to handle all of them. My ring adventure came up, and also our company opted to attempt to resolve it for other fellas.Our goal when our team started was to pay out rent. We assumed making a married couple many thousand dollars a month from this would certainly be actually awesome. Our experts considered it a way of living service, certainly not high-growth. It was actually just Michelle and me in our garage designing rings as well as delivering all of them out to clients. We had appealed something. Our message sounded with potential customers.Michelle and I make an excellent team. I develop suggestions, as well as she is actually the implementer. A great deal of our excellence heads to her artistic mind. She names the rings as well as cultivates people. She connects the bands to consumers. Defining a ring solely as "eight-millimeter dark" didn't suffice.Our experts designed rings coming from special materials, including Jack Daniel's gun barrels or unique steels. The business removed. Since then, we have actually increased significantly. We currently have over 55 individuals in the Manly Bands household. Concerning half of those are ring craftsmens that do work in our lately obtained production store in Utah.Bandholz: When did you obtain a manufacturer?Ruggiero: Concerning a year as well as a half back. We had actually been their customer for years, so we understood them properly. Most of their business was wholesale, which failed to passion our company-- mosting likely to mom-and-pop jewelry experts. They preserved their wholesale consumers and brand. Our company acquired a few of their resources and also delivered over staff members.Bringing on a manufacturing group has actually been just one of the greatest traits our team've performed. It's been actually amazing to walk out certainly there and view all of them bring in rings out of Fender guitar strands or metal from an M1 Abrams storage tank.Bandholz: Exactly how performs in-house manufacturing effect advertising and marketing?Ruggiero: It is actually been massive. Taking a cam to the opposite of the workplace as well as recording the group making use of turrets to cut the metallic poles or even bourbon barrels into bands produces fabulous video recording. We have our cam workers around continuously. Our company use that video footage on our social networking sites as well as in our advertisements and e-newsletters. We make an effort to market that because the majority of business in the men's ring area do not manufacture. They go down ship or even purchase coming from foreign and afterwards deliver it out. Yet our company wish it to last a life time and also be actually one thing people can easily take honor in.Our company have actually possessed a lot of excellence with our military heritage compilation, where our experts resource unique military products. We have the M1 Garand rifle supply, the hardwood part, coming from World War I. Enjoying our staff put that in the lathe and also cut an item out for a band is actually intriguing.Our marketing for those bands talks about the history, the soldiers, where the tool was actually made use of, as well as things like that. My wife as well as I analyzed filmmaking in college. Our company use our capabilities to teach and also tell a story. As an example, I just recently acquired an email coming from a consumer that discussed that his grandpa used to steer M1 storage tanks. The customer talented among those rings to his grandpa, and also they had fairly a psychological swap. It's nice to assist clients get in touch with their past and produce one thing meaningful.Bandholz: Where can people purchase a ring from you?Ruggiero: ManlyBands.com. We have images on Instagram, too. I perform Twitter and LinkedIn.